“The Constant Evolution of Social Media” Webinar Recap

05/18/2012 by Leave a comment

The Charlies Angels of Linkmedia 360

Social Media webinar presenters Renae Dabney, Patti Spirko & Debbie Lamb

Linkmedia 360 hosted its latest in a series of free informational webinars on Thursday, May 10, 2012 entitled “The Constant Evolution of Social Media”  Our very own Renae Dabney, Debbie Lamb and Patti Spirko were back as the presenters for this information packed webinar.  With Facebook’s IPO this week that will affect how we view our personal and brand pages and the explosion in popularity of Pinterest, the world of social media is constantly changing! From free brand pages to paid advertising; the way that businesses market themselves has to continue to change with the times.

Some key take-aways from the webinar are:

  1. Have you jumped into the social media space yet? What are you waiting for? Get out there and start building that community!
  2. Once you have become comfortable in your free Facebook or Twitter brand pages, you might be interested in taking it to the next step by purchasing paid advertising on these platforms.
  3. Social Media sites allow you to see who is liking, sharing and following you. Use this data to help you determine your ROI.
  4. Don’t just put up social media pages and leave them there! Social media should be an ongoing effort. Participate and communicate with your fans and followers!

Thanks again to Renae, Patti and Debbie for this very informative webinar! Out next webinar will be held in July with Stefan Muirhead on the topic of how important video content is for your website and social media presence.  Keep an eye out on our blog, Facebook, Google+ and Twitter pages for more information!

Filed under Linkmedia 360 Sponsored Events, Social Media, Webinars Tagged with , , , , , , , , ,

New Webinar! Linkmedia 360 presents “The Constant Evolution of Social Media”

04/25/2012 by Leave a comment

Webinar presenters: Debbie Lamb, Renae Dabney and Patti Spirko

Linkmedia 360's webinar presenters: Debbie Lamb, Renae Dabney and Patti Spirko

Social media is a constantly evolving marketing tool! New social media platforms come and go in a blink of an eye! In just the 8 months since we had our last webinar about social media, Pinterest has exploded to be the fastest growing social media platform in history. The top two social media sites are still Facebook & Twitter, but Pinterest is quickly gaining users. Currently, 1 in 3 small businesses are using social media in their marketing mix! Brands are reaching out to their fans in increasing numbers across all the social media platforms. Renae Dabney, Debbie Lamb and Patti Spirko from Linkmedia 360 will once again delve into the world of social media, changes to Facebook, new social media platforms and paid advertising possibilities on Thursday, May 10th at 2pm. Please join us for “The Constant Evolution of Social Media”!

Some discussion points for the webinar include:

  • How to build a stronger fan community on your social media platforms
  • Changes to Facebook business pages timeline
  • Should your business be on Google + or Pinterest?
  • Where you can pull analytical data from the social media platforms
  • How paid advertising on Facebook & Twitter can help increase your brand awareness

Join us for this very timely webinar. Register today! https://www1.gotomeeting.com/register/163767368

Filed under Linkmedia 360 Sponsored Events, Social Media, Webinars Tagged with , , , , , , ,

What’s next in the world of Directional Marketing? Linkmedia 360 will find out at the Local Search Association Conference!

04/12/2012 by Leave a comment

There’s never a dull moment with the print, digital and mobile industry! One of the latest hot topics is the recent sale of AT&T Yellow Pages to Cerberus Capital.   With a visit to our offices next week, representatives from AT&T can share the latest on the sale an upcoming changes with us.  In addition, if you’re curious to see what hot topics are on tap for the upcoming Local Search Association, click here.  Representatives from the Linkmedia 360 team will be on hand in Florida to hear the latest and we’ll be sure to share some of the key takeaways with our readers.  We’re looking forward to learning about all the upcoming changes!

Filed under Linkmedia 360 On The Road, Local Search, Mobile, Performance-based Advertising, Print Yellow Pages, Search Engine Marketing, Social Media, Yellow Pages Industry Updates Tagged with , , , , , , , ,

Yellow Pages Use Spans Many Generations!

04/03/2012 by Leave a comment

Look what I can find in the Yellow Pages

Look what I found in the Yellow Pages!

It was a typical Sunday night dinner at my parent’s house this past weekend. My niece & nephew were playing while we finished eating dinner. As I was sitting at the dining room table, I see my five-year old nephew carrying 3 different Yellow Pages  directories. He gave one of the books to his three-year old sister and the thinner book to his grandpa. Since he started learning how to count and learn his numbers, my nephew has always enjoyed flipping through the book and counting the “large” numbers on each page. The kids gathered on Grandpa’s lap with their perspective Yellow Pages directories. They each took turns creating their own imaginary pictures and stories within the books. Talk about imagination!

Since I am a bit biased with working in the Yellow Pages industry, I told my sister to snap a picture.  I thought that this would be a great story of Yellow Pages usage spanning multiple generations! Who knows if my niece & nephew will use the yellow pages as they get older, but for this moment in time, they enjoyed looking at the book and creating their own stories with their grandfather.

Filed under Print Yellow Pages, Worth Sharing Tagged with , , , , ,

Linkmedia 360 Attends Inside Self Storage World Expo

03/20/2012 by 2 Comments


Wow! It seems like I was just enjoying my Cinnabon/Coffee breakfast (thank you CLE Hopkins Airport) waiting to board my flight for the Inside Self Storage World Expo.  The show is over and I’m back home already!  Man, time flies I’m telling you.

The Inside Self Storage Show was a hit! This is the storage industry’s leading conference, trade show and educational event for self-storage facility owners, managers, developers, investors and suppliers.   Dave Wolf and I got to visit with some current clients, meet some new ones and make new contacts as well.  There was something for everyone at this conference. ISS provided a great platform for networking in addition to learning more in the areas of facility marketing, day-to-day operations and management, legal/insurance and construction/development.   There were 38 seminars, 4 workshops and endless opportunities to network and learn about the storage industry.

We displayed a QR code at our booth so stay tuned to learn more about the winner!  This show’s “buzz word” was definitely Social Media!  Everyone is realizing that they need to jump on the band wagon and we can help.  Thanks everyone for stopping by.  When we weren’t chatting away at our booth, I did try to capture some pictures on the Vegas strip.   Enjoy the slideshow!  Time for me to make those follow-up calls!

Filed under 2012 Inside Self-Storage World Expo, ISS Expo in Las Vegas, Linkmedia 360 On The Road, Linkmedia 360 Trade Shows, Local Search, QR Codes, Social Media Tagged with , , , , , , ,

Mobile is the Future & the Present. Are you Mobile Friendly? Webinar Recap

02/27/2012 by Leave a comment

Linkmedia 360 hosted the latest in a series of free informational webinars on Thursday, February 23, 2012 entitled “Mobile is the Future & the Present. Are You Mobile Friendly?” Our search guru, Mike Ostrom, and webinar and social media coordinator, Debbie Lamb, were the presenters for this very informative and timely webinar. Mobile and smartphone usage has been exploding over the past few years. According to Google, as of December 2011, 38% of the US owns some type of smartphone! This is projected to increase to over 50% by 2014! With the increase of smartphone usage, mobile advertising has really taken off and according to emarketer, $2.6 Billion could be spent on mobile advertising including mobile search and mobile display. There are so many questions to ask before starting a mobile advertising campaign for your business. During the webinar, Mike and Debbie discussed if it is worthwhile to have a mobile marketing campaign, does mobile advertising deliver a stronger ROI than a regular Pay-Per-Click program and should you get a mobile landing page to go along with your mobile campaign. Mobile advertising has become the “new frontier” for marketers. Is your business ready to be mobile friendly?

Thanks again to Mike Ostrom and Debbie Lamb for a great presentation! Our next webinar, in April, will discuss the current trends in Social Media including Pinterest, Google + and paid advertising on Facebook and Twitter.

Keep an eye out on our blog and our Facebook, Twitter and Google + pages in the next month for more information and an invitation!

Filed under Linkmedia 360 Sponsored Events, Local Search, Mobile, Search Engine Marketing, Webinars Tagged with , , , , , ,

Join Linkmedia 360 for “Mobile is the future & the present! Are you Mobile Friendly?” webinar

02/20/2012 by Leave a comment

Which Smartphone do you use?

Are you mobile ready? Photo courtesy of ecofriend.com

2011 was the year that mobile finally exploded in usage and advertising spend.  2012 is supposed to be an even bigger year in all aspects for the mobile market! Nearly 40% of the US market currently owns smartphones. Some people are predicting that to be over 50% by the end of the year. According to a survey by Google and Ipsos, 68% of the US mobile users access the internet on their phone daily! There is such a great marketing opportunity with mobile and smartphones. How can mobile marketing help increase the leads for your business?

Join Linkmedia 360 for an informative webcast on mobile search presented by our own Account Executive and Webinar Coordinator, Debbie Lamb and Search Guru, Mike Ostrom on Thursday, February 23, 2012 at 2pm.

During our webinar, we will answer the following mobile questions:

  • Should you be investing your marketing dollars into mobile advertising?
  • What are mobile landing pages and why is it important to have one for your product or service?
  • What is the ROI of a mobile campaign?

Don’t miss out on this great webinar! Register today!

https://www1.gotomeeting.com/register/243161289

 

Filed under Linkmedia 360 Sponsored Events, Local Search, Mobile, Search Engine Marketing, Webinars Tagged with , , , , , , ,

The Ever Changing World of Yellow Pages

02/16/2012 by Leave a comment

 

Dave Wolf and Betty Brown of Linkmedia 360

Dave Wolf and Betty Brown of Linkmedia 360. Photo courtesy of cleveland.com-Joshua Gunter, Cleveland Plain Dealer

Dave Wolf and Betty Brown from Linkmedia 360 were featured in an article in the Cleveland Plain Dealer on Sunday, February 12, 2012.  This article focused on the changing world of the White and Yellow Pages. There have been many developments in the Yellow Pages industry in the past 10 years affecting local businesses, advertising agencies and the publishers. However, print Yellow Pages still has strong usage. In fact, in a recent study by Burke Inc., 78% of consumers found a local business from using the white and yellow pages. This percentage is slightly above the 76% of consumers who find information about a local business from search engines. Nearly 70% of the respondents in the study were inclined to contact the business after seeing the advertising in the yellow pages!

As court battles continue in Seattle and San Francisco about the Yellow Pages, The Local Search Association  has developed an opt-out site to let consumers make their own decision about having their local Yellow Pages directories delivered to their homes. The site will allow you to register to have delivery of the yellow pages discontinued at your home.  The public utilities commissions in 20 states have approved opt-in for consumers for white pages. ATT is sponsoring a white and yellow pages opt-in site, due to the cancellation of printing of residential white pages.

It is important to remember that having a mix of media is the key component to helping to promote a company’s products and services. Linkmedia 360 continues to adapt to the changing world of the directional marketing industry by offering a wide variety of services from online listing management, website design, search engine marketing, mobile, social media and reputation management.

 

Filed under Internet Yellow Pages, Linkmedia 360 in the News, Local Search, Mobile, Print Yellow Pages, Search Engine Marketing, Social Media, Worth Sharing, Yellow Pages Industry Updates Tagged with , , , , , , , , ,

Yellow Pages Publishers Help out our Military Heroes

02/03/2012 by Leave a comment

Our military are everyday heroes as they protect and serve our country on a daily basis. But, after their service, military men and woman can suffer many hardships. According to the Bureau of Labor Statistics, the unemployment rate amoung military veterans is nearly double the national average. These statistics are expected to get worse as troops return home from active duty in Iraq and Afghanistan. In November, 2011 a group of independent Yellow Pages publishers launched a job initiative to help returning military veterans. The American Hometown Heroes initiative will provide professional marketing advice and consultation to any returning veteran who would like to start a new business in their hometown. These services are free! The program includes marketing advice as well as a free one year advertising program in their local online and print Yellow Pages. This program establishes a foothold for these new business entrepreneurs in their communities, which in turn helps to drive our economy. Military veterans sign up to get your free marketing assistance today!

Association of Directory Publishers, ADP, is one of the many sponsors of the program. Some of the independent publishers that are taking part in this program are: DMI, Yellowbook, Names and Numbers  and Zip Local to just name a few of the publishers covering 49 states and over 40,000 communities in the United States. There are also celebrity supporters who include Bo Derek, John Corbett, Ann Margaret and Dyan Cannon.

Filed under Print Yellow Pages, Worth Sharing, Yellow Pages Industry Updates Tagged with , , , , , ,

Evolutions, Trends & New Technology Affecting Your Business for 2012 Webinar Recap

01/24/2012 by Leave a comment

The changing world of the web

The web is changing continuously, is your company ready?

Linkmedia 360 hosted the latest in a series of free informational webinars on Thursday, January 19,2012 entitled “Evolutions, Trends & New Technology Affecting Your Business for 2012”    Stefan Muirhead, Director of Web Development at Linkmedia 360, was the presenter for this very informative webinar. Stefan touched upon a variety of topics including: the changing in web coding from Flash to HTML5, the importance of having a website for your company (including a mobile website) and how the mobile revolution is changing the way that consumers use their phones to search and get information. Google offers a variety of tools such as Google Analytics and Google AdWords to monitor and advertise your business. With technology changing every day, it is important to understand the “new world” of the web. The biggest take away from the webinar is that a great website is a vital part of the image and branding of your business. Are you ready to explore and use these evolutions and new technologies to help your business?

Thanks again to Stefan Muirhead for a great presentation. Stefan will be back to present future webinars on website design, technology and search engine optimization in the coming year. Our next webinar continues the discussion on mobile, delving into the subject of mobile search. Mike Ostrom will be presenting that webinar on Thursday, February 23, 2012. Keep an eye out on our blog and our Facebook, Twitter and Google + pages in the next month for more information and an invitation!

Filed under Linkmedia 360 Sponsored Events, Local Search, Mobile, Search Engine Marketing, Search Engine Optimization, Social Media, Webinars, Website Design Tagged with , , , , , , , , ,

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