Linkmedia 360 Blog

Evolutions, Trends & New Technology Affecting Your Business for 2012 Webinar Recap

deblamb67 — Tue, 24 Jan 2012 17:00:25 +0000

The web is changing continuously, is your company ready?

Linkmedia 360 hosted the latest in a series of free informational webinars on Thursday, January 19,2012 entitled “Evolutions, Trends & New Technology Affecting Your Business for 2012” Stefan Muirhead, Director of Web Development at Linkmedia 360, was the presenter for this very informative webinar. Stefan touched upon a variety of topics including: the changing in web coding from Flash to HTML5, the importance of having a website for your company (including a mobile website) and how the mobile revolution is changing the way that consumers use their phones to search and get information. Google offers a variety of tools such as Google Analytics and Google AdWords to monitor and advertise your business. With technology changing every day, it is important to understand the “new world” of the web. The biggest take away from the webinar is that a great website is a vital part of the image and branding of your business. Are you ready to explore and use these evolutions and new technologies to help your business?

Thanks again to Stefan Muirhead for a great presentation. Stefan will be back to present future webinars on website design, technology and search engine optimization in the coming year. Our next webinar continues the discussion on mobile, delving into the subject of mobile search. Mike Ostrom will be presenting that webinar on Thursday, February 23, 2012. Keep an eye out on our blog and our Facebook, Twitter and Google + pages in the next month for more information and an invitation!

Groupon? Paycloud? What?

Renae Dabney — Wed, 18 Jan 2012 15:04:32 +0000

Wow! Just when I downloaded Groupon on my iphone this past weekend to take advantage of the fabulous offer by Woodmere’s Phil The Fire Restaurant, (that was such an amazing meal!!) I see this article today about another great platform. Sparkbase, is connecting with local merchants and consumers in Cleveland to promote its service and offer discounts, reward cards and store coupons on a local basis.

Check out the article here and if you want to download the mobile app, the link is reflected in the article and it’s also in the App Store on your device. I want to check it out and think I’ll download it now. What’s one more app on my phone, right?

Thanks CoolCleveland.com for keeping us in the know! Get ready to get your deals on!

We All Can Use A Pal

Renae Dabney — Tue, 17 Jan 2012 15:07:04 +0000

Before I jump into the article I wanted to share with you, let me say…….I finally did it! I’ve been “in love” with my Blackberry for about 10 years. We were extremely close, but then it started to fail me, let me down. I remember being in Columbus, OH trying to find a restaurant (due to hunger, I was at the point where the noise my stomach was making sounded like a lion) and when my daughter used the device to do some searches and seek some assistance with directions, etc., the phone just keep scrolling! How annoying……anyway I’m the happy owner of the iPhone 4. Not the ‘S”, just the 4 and I’m totally a happy camper. Now on to the article……

I know we use our mobile devices in multiple ways and that’s the beauty of them. Get caught up on World news, find out what’s happening in your Social Network, look up a recipe to make a great meal, find a business, etc. This morning I saw this interesting article about PayPal and wanted to share. Let us hear from you! Are you part of the PayPal mobile growth?

Evolutions, Trends & New Technology Affecting Your Business for 2012

deblamb67 — Tue, 10 Jan 2012 13:53:39 +0000

Stefan Muirhead

Webinar Date: Thursday, January 19, 2011

Time: 11amPDT/12pmMDT/1pmCDT/2pmEDT

Please Join Linkmedia 360 for a FREE live webinar entitled:

Evolutions, Trends & New Technology Affecting Your Business for 2012

Every day, the internet becomes a more seamless part of your lives. Cell phones, tablets, cars and even refrigerators are becoming connected in our everyday life! According to ComScore, for the third quarter, 2011, over 91.4 Million people owned and used smartphones. While this is both daunting and exciting, it is critical that you keep an eye on what this might mean for your business.

During our webinar, we will be discussing the following topics:

Coming trends, new evolutions and the technology that will be everywhere in 2012.
What these new trends mean for your website and how they can enhance your business.
Using Google Analytics to find clarity and knowledge for your website usage.
Using Google AdWords to increase traffic to your site.
What are the opportunities for your business with being part of the “mobile revolution”?

Join Linkmedia 360 for an informative webcast presented by Stefan Muirhead, Director of Web Development at Linkmedia 360.

Find us on Facebook: http://www.facebook.com/Linkmedia360

Happy Holidays from Linkmedia 360!

deblamb67 — Tue, 20 Dec 2011 20:12:48 +0000

“What is that bar coded box? An introduction to QR codes” webinar recap

deblamb67 — Mon, 12 Dec 2011 20:03:54 +0000

How to scan a QR Code-photo courtesy of prospectsinfluential.com

Linkmedia 360 hosted the latest in a series of free informational webinars on Thursday, December 8, 2011 entitled “What is that bar coded box? An introduction to QR Codes” Linkmedia 360’s managing partner, Dave Wolf was the presenter for this very informative presentation. QR codes can now be found everywhere from magazine and yellow pages ads to tags on products such as bananas or ketchup! The little bar coded box can be a great source for giving product information digitally to being a basis for a promotion-based advertising campaign. Accessing the information in the QR Code can easily be done via a scanning application via a smartphone.

Some key take-aways from the webinar are:

A QR Code campaign gives insight to consumer demographics and geography. This allows the advertiser to assess the performance of print media campaigns.
A managed QR Code solution allows easy access to change landing pages and advertising campaigns
A QR Code advertising solution leverages and extends the value of print advertising.

Thanks again to Dave Wolf for presenting for this month’s webinar! Thanks to everyone that registered and attended the webinar! Join us in January when Stefan Muirhead will discuss website redesign. Keep an eye out on our blog, and Facebook, Twitter and Google + pages in the next month for more information and an invitation!

What is the bar coded box? An Introduction to QR (Quick Response) codes webinar presented by Linkmedia 360!

deblamb67 — Wed, 30 Nov 2011 13:44:17 +0000

Linkmedia 360's QR Code

You might have seen a bar-coded box in magazines, yellow pages ads, on the sides of buses, on billboards and other types of advertising. These codes are popping up in stores, museums and sporting events! But what is this coded box and how has it become a marketing tool? Join Linkmedia 360 on Thursday, December 8, 2011 at 2pm for an informational presentation about QR Codes and how easy it is to create and use in a marketing campaign.

Key questions that will be answered during this webinar:

What are QR Codes?
Where can QR Codes be used?
What type of usage/demographic information can I receive by having a QR code as part of my marketing platform?
What are the benefits of using a QR code?

Join Linkmedia 360 for an informative webcast presented by Dave Wolf, managing partner of Linkmedia 360.Register today!

https://www1.gotomeeting.com/register/878890792

Happy Thanksgiving from Linkmedia 360!

Patti Spirko — Wed, 23 Nov 2011 13:17:05 +0000

Google+ vs Facebook. It’s on!

Patti Spirko — Thu, 10 Nov 2011 19:02:23 +0000

Mark Zuckerberg referred to Google+ as Google’s “own little Facebook.”

Google+ responded with “We’re delighted to be underestimated. It’s served us very well to date.”

Take Our Poll

Linkmedia 360 attends fall BIA/Kelsey conference in Denver

deblamb67 — Mon, 07 Nov 2011 20:20:28 +0000

Last month, Linkmedia 360’s Cindy Adamek, attended the BIA/Kelsey Directional Media Strategies 201 conference in Denver, Colorado. The conference was entitled “The Summit of Small Business Advertising Solutions.” There were a wide array of presenters from the print publishing, digital and marketing worlds including ATT, DexOne, Telemetrics, Facebook, Urbanspoon, Wildfire and Groupon just to name a few. The keynote speaker was the former CEO of Yellowbook, Jack Walsh. The 3 day conference was jam-packed with ideas on how the directional marketing world is changing on a daily basis. The conference held panel discussions on such topics as performance media, mobile, the shift in advertising focus to SMB (Small/Medium Businesses) and the social and local impact on marketing for the future.

The conference had two recurring themes: the mobile advertising explosion and local based advertising for SMB. Mobile advertising (including search, display and SMS text) will keep growing in the coming years. Emarketer just released their projections on mobile advertising spend for the next 3 years. Businesses need to make sure that their websites are mobile friendly. Currently, only 1.25% of the over 200 million websites online are mobile friendly. As more and more people get smartphones, it is pertinent that a business has a mobile presence. There is a great opportunity with the click to call option on mobile websites for such industries as pizza, transportation and auto repair industries.

Tracking and selling locally to SMB is key to the future of directional media marketing. Traditional media (print, TV, radio) placement is declining, while digital advertising is growing and projected to grow 15% by 2015. Local targeting is essential to find out why a mobile user is searching. But, don’t forget about the context of the advertising for the relevance of the consumer. This type of targeting involves local daily deals that are provided through sites such as Groupon and Living Social. As more people use smartphones, local targeting will increase.

The BIA/Kelsey conference was full of great information and networking opportunities. Linkmedia 360 looks forward to going to future conferences.